Wal-Mart is an American retail corporation that operates a chain of discount department stores. If you live in a rural area, Wal-Mart is your one stop shop for everything you need. Wal-Mart is stocked with clothes, food, furniture, office supplies, ect. The very first Wal-Mart was opened in Arkansas in 1962. Wal-Mart is dedicated to making a difference in the lives of their customers. "Our business is a result of Sam Walton's visionary leadership, along with generations of associates focused on helping customers and communities save money and live better," Walmart.com.
http://corporate.walmart.com/our-story/history/
Wal-Mart's Strategic Management
Wal-Mart is a dominating retail industry in America. Wal-Mart's strategy to becoming and maintaining such dominance is based on Wal-Mart's business model. Strategic attempts by Wal-Mart include growth by expansion in the United States and internationally, 100% customer satisfaction, branching into new sectors, and overall cost leadership. Wal-Mart utilizes the concept of economies of scale by offering lower prices than their competitors. In conjunction with the economies of scale, Wal-Mart does a price match which means if a customer finds a price of a product cheaper at another retail store, Wal-Mart will match that same price.
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