Wednesday, June 17, 2015

Chapter 7 - Competing in International Markets


Walmart has been successful operating stores in different countries. As you can see in the above image, Walmart has entered the global markets via joint ventures, acquisitions, new opening, and wholly owned subsidiary. Going global was necessary for Walmart's growth and survival. Walmart had already saturated the domestic markets. The United States accounts for just 4% of the world's population so going global and reaching the other 96% of the markets in the world would be huge for Walmart. Walmart had no choice but to pursue globalization aggressively to meet its competition.

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