Chapter 5 - Selecting Business-Level Strategies

Walmart is known for their low prices on hundreds of products. Walmart has this awesome marketing/sales promotion they have been doing for several years now called price match. Walmart will price match all of their customers if they are selling a particular product cheaper than them. In conjunction with the price match promotion, they have a phone application (app) you can download on your smart phone called Walmart's Saving Catcher. You simply download the app and you can take a picture of the barcode that is on your Walmart receipt and the app will search competitors around you like CVS, Target, Publix, ect. and if it finds a competitor has a better price on anything you bought, Walmart will give you the difference back. This is a pretty awesome app, I have been using it for about 6 months now. After all that being said, Walmart definitely fits the term cost leadership. Cost leadership is a generic strategy that offers products or services with acceptable quality and features to a broad set of customers at a low price. For as long as I can remember, I have seen Walmart ads on television about Walmart slashing prices or rollback prices.

 

Walmart's Savings Catcher